The New Museum

M&G envisions a 21st-century museum with accessible, yet beautiful galleries and fresh means of telling stories from the art through integrated technology—all providing visitors with a gateway to immerse themselves in experiencing 45 centuries of the past from England to Russia and as far south as Egypt.
The new M&G will create engaging educational experiences, provide public spaces for school and community groups, and implement state-of-the-art safeguards to preserve the centuries-old works of beauty for generations to come. M&G will serve as a cornerstone of cultural and community experience in Greenville and throughout the Southeast as the Collection welcomes and serves local, national, and international visitors.
The new M&G will be occupy 60,000 square feet—nearly double the size of the original Museum & Gallery—and include:
  • Spacious re-imagined galleries
  • Interactive experiences
  • Dedicated exhibition space
  • Refreshed immersive galleries
  • Educational classroom/studios
  • Lecture hall
  • Security & “back of house”
  • Museum store
The New M&G
Greenville County Museum of Art Satellite Location
Event Center Grand Ballroom

The new home for M&G will be built along the banks of the Reedy River in downtown Greenville within view of the Peace Center and Main Street. M&G’s board and administration are grateful for the generosity and vision of developers Phil Hughes and Bo Aughtry for this once-in-a-lifetime opportunity. Placing the Collection in such a visible and accessible location will allow M&G to serve more broadly the community we love.

The Campaign

Now at a pivotal moment in M&G’s story, the Museum & Gallery board and administration would like to increase the cultural influence of the Collection by making it more visible and accessible, increasing the opportunities for its use and enjoyment, and expanding the impact of its educational programming. M&G has served thousands of people through its nearly 70-year history, and moving to a new location will allow M&G to reach its mission of transforming lives through fine art with even more people.

You’re invited to help M&G move to this new beginning.

The $22.5 million Beauty Matters comprehensive campaign will provide a fitting home for the Collection and ensure M&G’s presence in the heart of Greenville for years to come.
Expanded
Gallery
Spaces
Increased
Educational
Spaces
Enhanced
Museum
Experience
Improved
Sustainability
(Endowment)
Upgraded
Safeguards &
Preservation

Campaign Leadership

Executive Council

Suzanne Altizer
Ken Bixby
Camillo Franco
Kathy Gilbertson
Flavia Harton
Lauren Hughes
Marcus Laughter
Caroline Schroder
Rick & Pat Timmons

Community Council

Shelley Baluch
Judy Coleman
Edgar Francis
Charlie Jones
Amy Joye
Brenda McKay
Sid Tate
Philip & Judy Temple

Advisory Council

Rick Altizer
Jack Bacot
Glenn & Joyce Bridges
Steve Hall
Bob Howard
BJ Koonce
Chuck Lindstrom
Tom Roy
Jim Toms
Bett White
Bev Whitten

Board of Trustees

Dr. Bob Jones III
President & Chairman

Mr. Nelson Neal
Treasurer

Dr. Karen Rowe Jones
Secretary

Dr. Ken Bixby
Trustee

Mr. Camilo Franco
Trustee

Mrs. Lauren Hughes
Trustee

Mrs. Flavia Harton
Trustee

Mrs. Erin Jones
Executive Director & Trustee

Beauty Matters

Beauty is vanishing from our world because we live as though it does not matter.

Beauty matters.

-Roger Scruton

The Museum & Gallery provides our community, region and nation with a generous encounter with beauty, not only in the elements and composition of art as revealed in the Collection’s paintings, but also in the universal messages and people of the past. Renowned British philosopher, Roger Scruton reminds us, “Beauty is vanishing from our world because we live as though it does not matter. Beauty matters. It is not just a subjective thing but a universal need of human beings. If we ignore this need we find ourselves in a spiritual desert.”

Exposure to a collection like M&G’s softens the hard edges of our current culture, which pushes us toward utilitarianism, hurry, stinginess toward one another, and homogenization. Beauty, however, is regenerative and as such it is invaluable—not tangential. Artist Makoto Fujimura notes that “a culture that downplays its pursuit of beauty also loses its appetite for truth and goodness.” M&G’s mission is to highlight these qualities by using the Collection to nourish the hearts, minds, and souls of those at home and abroad.

Beauty at Risk

Too often the link between the beautiful, the true and the good has been abandoned. Beauty is both scarce and scarcely appreciated due to society’s preoccupations.
The Collection serves as a way back to embracing beauty. It is immersive and deeply personal. While one can learn of historical events by viewing art, the Old Masters desired that viewers would see themselves in the art—to experience the scene in such a way that they were personally impacted by the truth and relevance of the subject.
M&G’s founder stated that the beauty of the Collection would “help your soul grow and stretch.” He spoke of its ability to develop character and bring richness into the lives of those who encounter it and walk boldly through the spiritual truths it lays before them.

Beauty Matters for Children

Today, with well over 2500 objects of art and antiquity, the Collection has been a source of enjoyment, learning, and enrichment for nearly 70 years. Since M&G's inception, the staff have shared with students of all ages the stories and secrets of these works once owned by tsars, emperors, nobility, and churches.

A new M&G will provide increased opportunities for more robust field trips, tours, Kids Create! summer camps, Homeschool Days, and art classes for K-12 students.

Beauty Matters for Business

While M&G’s world-class collection complements the cultural amenities Greenville enjoys, a new M&G will also provide economic benefits to the residents of Greenville and the state of South Carolina. The new location will draw tourists to Greenville and will add to the experiences and activities business and leisure travelers find waiting for them. Access to the Museum’s offerings will be strengthened and pay dividends to the community for generations.

Building on M&G’s core purpose of transforming lives through fine art, the new museum will serve as employer, tourism asset, educator, venue, and contributor to the Greenville brand. M&G will join the economic engine and be a driving force for the region, for South Carolina, and for Greenville.
(Yeah, that Greenville!)

It is a rare and special opportunity to see art of this period and caliber outside New York City, Washington, D.C., or the major capitals of Europe. Beauty Matters for Business
- Susan H. Edwards, Ph.D.
Executive Director and CEO
FRIST Center for the Visual Arts

The Collection

It’s one of the largest and most interesting collections of European paintings in this country.

– Susan Donahue Kuretsky, Vassar College

Timeless Beauty

The Collection includes works by the greats such as Peter Paul Rubens, Sandro Botticelli, Tintoretto, Reni, Cranach, Honthorst, and Van Dyck as well as notable students of da Vinci and Rembrandt.

Because of the vision of M&G’s founder, Dr. Bob Jones Jr., you and others can explore the significance and depth of meaning in and form a heartfelt connection with works of beauty, including:

  • 420 European paintings representing art from the 14th through the 19th centuries. The oldest painting—by a Sicilian painter—in the Collection is dated circa 1330.
  • Over 1000 antiquities spanning 37 centuries and representing Egyptian, Roman, Mesopotamian, Iranian, Greek, Persian, and Jewish cultures. The oldest object is an Egyptian cylindrical jar which dates to 3200 BC.
  • A rare collection of more than 50 Russian and Greek icons from the 14th through early 20th centuries that represents the schools of Novgorod, Moscow, Suzdal, and Yaroslav, and the workshops of the Stroganov family and Pavel Ovchinnikov, Fabergé’s chief competitor. Many icons in the collection were once owned by the Romanov Tsars and other members of the last royal family.
  • More than 125 pieces of European furniture crafted in the 15th through 18th centuries and called “the finest in America” by Joseph Aronson.
  • Period textiles (more than 50 in the collection including tapestries and vestments) and decorative arts (more than 175 objects such as period sculpture, ceramics, candelabras, sconces, room paneling, and mantels);
  • Seven paintings that constitute the largest assemblage today of Benjamin West’s series, called The Progress of Revealed Religion, commissioned by King George III of England.

In Good Company

Every year select paintings and objects from the Collection are requested to participate in exhibitions. M&G has loaned as close as the Greenville County Museum of Art and as far away as The National Museum of Western Art in Japan.

 The following are venues where M&G has loaned paintings and objects in past years:

  • The Museum of Fine Arts, Houston
  • The High Museum 
  • Uffizi Gallery, Florence, Italy
  • Louvre
  • Detroit Institute of Art
  • Philadelphia Museum of Art
  • Frist Center of Visual Art
  • Georgia Museum of Art
  • Los Angeles County Museum of Art 
  • The Metropolitan Museum of Art
  • Notre Dame  
  • National Gallery, Washington, DC
  • Muscarelle Museum of Art, College of William & Mary
  • Museum of the Bible, Washington, DC
  • Musea Nacional de San Carlos, Mexico
  • National Gallery of Art, Canada
  • The Hague
  • The National Gallery, London
  • Rosalind Sallenger Richardson Center for the Arts, Wofford
  • Other Museums in Italy, Spain, Belgium, Germany, and Japan

Ways to Give

You can ensure that the collection has:
  • A fresh, new home that is designed to create the cultural experience needed for both current and future generations; and
  • A strong endowment that will sustain M&G and enable it to continue transforming lives through fine art both today and into the future.
Join us in securing timeless Beauty for Greenville, for South Carolina, for the country–and for you!
All gifts will be celebrated and commemorated inside the new museum. Naming opportunities are available to commemorate leadership and major gifts. Multi-year pledges are welcome. Many choose to give over 2-4 years.

Giving Now for the New M&G or the Endowment

Giving from Your Portfolio

Stock and Mutual Funds Gift Advantages:

  • One of the lowest cost gifts
  • Available income tax deduction for the current value of the stock or mutual fund shares
  • No capital gains tax paid on the transfer
  • Virtually immediately available to the charity

Contact us and we’ll send you and/or your broker our transfer instructions.

Giving Cash

Check by Mail:
Museum & Gallery, Inc.
1700 Wade Hampton Blvd.
Greenville, SC 29614

Give Online Now:

Giving from Your IRA Now

QCD/IRA Rollover Gift Advantages:

  • Reduces your taxable income
  • Counts as part of your annual, required minimum distribution
  • Great for non-itemizers
  • Saves heirs potential income taxes
  • Simple

Giving from Your Donor Advised Fund

Donor Advised Fund Grant advantages

  • Simple
  • Ability to remain completely anonymous if desired
  • Ability to schedule or spread out your giving

Giving Real Estate Now

Real Estate Gift Advantages:

  • Can be home, vacation home, investment/commercial property, farm or vacant land
  • Income tax deduction based on qualified appraised value
  • No capital gains tax paid on the transfer

2020 CARES Act Opportunities

If you typically…

  • Take the standard deduction, you can deduct $300 in cash gifts from your adjusted gross income without itemizing.
  • Itemize your deductions, normally cash contributions are limited to 60% of your adjusted gross income. The CARES Act lifts that limitation for the 2020 tax year, meaning you can deduct cash charitable contributions made before December 31, 2020 up to 100% of your adjusted gross income.

Special IRA considerations for 2020 only:

  • If you’re 70½ or older, even though Required Minimum Distributions are also waived for 2020, you can still utilize a Qualified Charitable Distribution (known as an IRA charitable rollover) and give up to $100,000 from your IRA to M&G or your favorite charity by December 31, 2020.
  • If you're 59½ or older, there's good news for you too! You can take a cash IRA distribution, contribute that cash to M&G or your favorite charity, and may completely offset the tax attributable to the distribution by taking a deduction in an amount up to 100% of your adjusted gross income for 2020 (because of the suspension of the deduction limitations on cash gifts discussed above).

Giving Later for the Endowment

Giving through Your Will or Trust

Bequest Advantages:

  • No immediate cash flow impact
  • Preserves access to assets just in case
  • Changeable before death
  • Can give a specific asset or a % of your net estate
  • Can be conditional
  • May save estate taxes

Giving from Your Retirement Plan

Beneficiary Designation Advantages:

  • Simple to establish
  • No immediate cash flow impact
  • Changeable before death
  • Preserves access to assets just in case
  • Changeable before death
  • Can give a specific amount or a % of the account
  • Can be conditional
  • Saves heirs potential income taxes

Giving with Life Insurance

Beneficiary Designation Advantages:

  • Simple to establish
  • No immediate cash flow impact
  • Changeable before death
  • Preserves access to assets just in case
  • Changeable before death
  • Can give a specific amount or a % of the account
  • Can be conditional
  • Saves heirs potential income taxes

Giving Real Estate and Keeping It

Life Estate Advantages:

  • Removes the home or farm from the estate
  • Immediate, partial income tax deduction
  • No capital gains on the transfer
  • You can continue to live in or use during your lifetime

Mail Your Gift To:

Museum & Gallery
1700 Wade Hampton Blvd.
Greenville, SC 29614

Contact Us